🔗 Share this article

The platform is rolling out a fresh option that permits them to reduce the quantity of AI-created videos appearing in their timelines. This move comes as the platform revealed that it now features in excess of 1 bn AI videos.

Trial and Implementation

The update is in a pilot phase over the coming weeks before a full-scale rollout. This development aligns with a increase in AI content, driven by recent video-generation tools.

AI Content on Other Platforms

Studies have shown that nearly 10% of the quickest rising content creators on a popular video site primarily display clips produced artificially. A considerable share of this content is considered “AI slop”, a label for substandard, mass-produced content that is often absurd or surreal.

Our research shows that numerous viewers enjoy content made with AI tools, including AI artwork to educational videos, and we aim to offer the community the power to increase or decrease of that, based on their own preferences,” said a platform representative.

AI on the Platform

The platform announced that there are now over a billion videos on its network tagged as made with AI. In total, over 100 million media items are uploaded to the platform every day, making clips made by AI a minor part of its complete catalog.

User Control Features

Viewers will be able to decrease or raise the amount of AI content they see by accessing the content preference setting in the application and choosing “AI-generated content”. Additional categories that are already be modified under the filter cover current affairs, clothing, beauty, and movement.

Platform Guidelines

TikTok’s policies require users to tag lifelike AI-generated content, and it prohibits dangerous AI impersonations of public figures or emergencies. Any realistic AI video that is without a tag can be removed under its user guidelines.

Additionally, the platform will now attach an AI-generated tag to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying AI-generated material. This step is intended to deter users from attempting to bypass the tagging system.

Responsible AI Funding

TikTok is furthermore introducing a $2 million awareness program for specialists and organizations to create learning resources about responsible artificial intelligence. This program will assist charitable organizations focused on teaching coding and technology.

Content Safety Approach

The platform has justified its content review process, during debate over plans to make redundant a large number of review team members in the United Kingdom. TikTok is expected to reduce 439 jobs in its trust and safety department in the UK capital, with labor groups and internet security professionals raising concerns that people are being substituted by AI moderation.

A company official clarified that people-led review would still have a role, but automated tools can protect employees by filtering out the most distressing content before it has to be seen by humans. The company stated a significant reduction in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its AI tools.

It is vital to balance people and machines to keep the platform safe,” she said. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is why a significant AI assistance is proving valuable operate efficiently.”